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Magalogs are particular favorites among alternative healthcare and financial services providers. “These two areas have to deal with a lot of skepticism. Having a long-form magalog allows the space to ‘build your case,’ and include all your supporting information, such as testimonials, charts and graphics,” Klassen added. “A magalog is well-suited [for] people who really want to be convinced to buy a product or service. If I’m interested in alternative health, for example, I’m willing to read a lot of copy—far more than you could fit in a traditional brochure or other promotional piece.”
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- Companies:
- ADR/Bookprint
Maggie Dewitt
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