Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Essentially a combination of a magazine and catalog, and typically featuring bold headlines and large cover photos, the ultimate goal is to sell a product or service without coming across as a blatant ad. In addition to sales copy, a magalog frequently contains inspirational articles or tips related to its target industry. It may start with a big idea or promise headline, and include graphics and charts, sidebars and an order form. “The hope is that people won’t throw the magalog away as junk mail, but will find the articles useful and keep the magalog or pass it on to others so their name is visible throughout the year,” observed Klassen.
0 Comments
View Comments
- Companies:
- ADR/Bookprint
Maggie Dewitt
Author's page
Related Content
Comments