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Particularly with the recent postal rate increase, Klassen reported he is seeing magalogs in smaller sizes, such as 51⁄2x81⁄2 ", or full-size, but folded in half to fit into a 6x9" envelope. “Most successful marketers test their magalogs like crazy, including cover copy, bonus offers, size, certain design elements and even the price of the main product. It can take time and money to find something that works—not everyone has that kind of patience or budget,” he said.
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- Companies:
- ADR/Bookprint
Maggie Dewitt
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