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He went on to say that while extremely effective, a magalog is costly to produce. “It usually has more content than other marketing methods, so copy writing and design costs can be higher. And, to make the offer enticing, magalog marketers typically use a variety of premiums, which adds to the costs,” explained Klassen. “It might only be a downloadable bonus report, but someone still has to write, edit and lay it out. So, unless you have an unlimited budget, you need a solid mailing list, and must feel that you understand what motivates [your target market] to buy the product or service you’re selling.”
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- Companies:
- ADR/Bookprint
Maggie Dewitt
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