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Make it a Magalog
Of course, books need not weigh 133 lbs. to have a significant impact on the marketplace. The Publications Management survey reflects the increasing use of magalogs in direct-response marketing.
Mike Klassen, president of Klassen Communications, Ferndale, Wash., and owner of the website www.magalogguy.com, is a leading authority on the product’s design and usage. He described magalogs as “sales letters on steroids.” “Magalogs also remind me of theater actors who have to project and make bigger movements so people all the way in the back can see and hear,” Klassen added.
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- Companies:
- ADR/Bookprint
Maggie Dewitt
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