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Weinzierl suggested planting "seeds" in mailing lists and running test mailings to monitor some quality control elements, including on-time delivery and initial impact. "Distributors can have mailers sent to themselves to make sure that the piece is, in fact, delivered and on time," he explained. "Also, doing a small mailing—perhaps to only 5,000 prospects out of 100,000 total—helps to gauge response before the remainder are mailed out." When working with a new mailing list, Weinzierl urged distributors to conduct mailings three or four times within a few weeks so that recipients can become familiar with the sender.
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