At Thorn Hill Printing, distributors frequently bring in direct mail orders for fundraising organizations, the AARP, AAA, emergency medical services, animal rescue leagues and The Salvation Army. Reid noted that membership drives are typically annual projects, and fundraising can come up just about anytime, so direct mail generates good repeat business for distributors. "When customers have reasonable success with returns and the way the distributor put the project together, the job isn't likely to go to someone else," he said. The jobs often include personalized letters in window envelopes, with perhaps a newsletter or brochure, and then almost always a business reply card or envelope. "Some customers will provide samples, but a knowledgeable distributor may be able to offer an idea or two that will work better than what the customer has done in the past," Reid continued.