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According to Weinzierl, a mailer announcing a sale should arrive on the closest day possible to the start of the sale; otherwise, the recipients may forget about it. "When it comes to selling cars or furniture, for example, advertisers want to take advantage of immediate needs," he continued. "So, if the sale starts Thursday, the mailers should arrive by Tuesday or Wednesday." There can be a little more leeway with other types of purchases where the need may not be so pressing—perhaps sales throughout large department stores. "For dated projects, always go first-class," recommended Weinzierl. "Otherwise, the standard postal rate is fine."
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