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Mailers that Make It
For distributors new to direct mail, Thorn Hill Printing offers a booklet titled Selling Direct Mail Is Easy. "It is a valuable tool that gets them started in the correct direction," said Reid. A worksheet that highlights all of the key aspects of a direct mail campaign, including the proposed drop date for a project, is provided. Obviously, timing is a huge consideration since mailers announcing an upcoming sale or event must be received well enough in advance to do their job.
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