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Mike Hallahan, president of PSI Plastic Graphics, Ellisville, Mo., stressed that plastic products are proven to be high impact, and a company that hands out plastic rather than paper business or membership cards is delivering more than one message. "They say to a customer that this is a top-notch company," Hallahan noted. "It's not just another card. It's unique." Even crafting something as simple as a Rolodex card from plastic makes sense when the extra attention it will receive is brought to the buyer's attention.
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