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Many experts in the calendar business agree, the economic value of repetition is not exclusive to television shows. "The average order repeats for eight years," said Martin. "You talk to some of the old-time calendar salespeople in our industry, and a lot of them are retired, but they've [kept] their calendar orders and just make phone calls and say, 'How many do you want this year, and are there any changes?'"
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Michael Cornnell
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