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Among calendar suppliers, the various deadlines for order discounts generally fall between the first of May and early August, and also can vary substantially in structure. Therefore, distributors are encouraged to verify pricing guidelines as soon as possible. For instance, Warwick Publishing offers a flat discount, while American Calendars categorizes prices by different tiers, slowly decreasing the savings as monthly deadlines pass. However, regardless of structure, the early discounts can be quite substantial; Kilday cited American Calendar's earliest discount as 25 percent.
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Michael Cornnell
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