Specialized direct mail, specifically involving personalization, has been a fast-growing sector for the company in recent years, along with fulfillment services such as warehousing, daily order receipt and shipping, reports and invoicing.
Thorn Hill Printing (THP), Freedom, Pa., is another printer making headway with direct mail. “Not only does direct mail seem to be on the upswing, but the print requested is changing. Customers appear to want four-color process printing for their mailings and it is not unusual to see up to four-color print as part of the specifications,” said Dan Reid, marketing manager. “With the larger quantities, pricing on four-color print does not seem to be as major of an issue as in the past. To keep up with this trend, we added a new eight-color web press with great flexibility.” Furthermore, because THP’s parent company is a large mail shop, Reid said THP can therefore offer all print and mailing services required on most print projects.
- Companies:
- Dupli-Systems
- Thorn Hill Printing