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Jensen agreed that due to the tightening market, customers currently aren’t creating as much collateral. “Because this strains all printers, our ‘loyal’ customers are being swooned by discounted prices that are certainly going below cost. To offset, we must succumb to pricing pressure when necessary, but we have also invested in customers and provided costly, yet rewarding, training and social functions,” he said.
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- Companies:
- Dupli-Systems
- Thorn Hill Printing
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