What’s in It for Me?
There’s no doubt about it—times are tough. But, price will always be a sensitive issue, regardless of the country’s struggles and achievements. In the meantime, there are still plenty of ways to alleviate the painful effects of the economy—educate and get real.
“The current energy crunch has caused many print buyers to slow down on marketing. This reminds me a lot of ‘01 where companies did not know how they were going to identify themselves in the marketplace. The costs we are faced with because of energy, for the most part, are out of our control. However, as a manufacturer, we must help educate the distributor on the reasons for cost increases (such as the cost of energy in a paper mill or the use of petroleum in inks, film laminates and coating materials),” Griffith affirmed. “There is not a manufacturing segment in the marketplace who is not facing the same issues. We are all facing the added expenses from environmentalists to add costs and be green, added expenses for energy to operate plants, employee transportation issues, raw material expenses [increasing] on a weekly basis, and at the same time, distributors looking to reduce product cost.”
- Companies:
- Dupli-Systems
- Thorn Hill Printing