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Adding custom features to multi-part forms can maintain profitability.
Conventional wisdom dictates abandoning a sinking ship. And, likewise, many would counsel a shift away from selling declining product lines, such as multi-part forms, in favor of growing opportunities in newer markets.
A recent industry study pegged the decline of conventional forms—which includes continuous, checks, salesbooks, pegboard and short-run forms, as well as multi-parts—at approximately 7.5 percent from 2000 to 2002. During the same period, the total retail value of products such as labels, direct mail, tags, tickets, commercial and quick printing, finishing services and promotional products rose approximately 4.2 percent.
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