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Naturally, before you can think about how to handle the printing aspect, you've got to get a foot in the door.
After more than 30 years of working with retailers, Grayson said landing the account nearly always comes down to one question: Can you be creative enough and come in under budget?
"With retail people it's black and white," explained Grayson. "What have you got? That's what they want to know. They don't have a lot of time to fool around."
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- Companies:
- Applied Graphics
- SBF
- People:
- Dillon
- Grayson
- Scott Mollahan
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