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Dillon also pointed out that as retailers increasingly turn to more sophisticated in-store advertising and displays, distributors with a background in either fine commercial printing or advertising and marketing will be especially well disposed to harvest the retail market for new accounts.
"Retailers and brand marketers are realizing the value of great POP displays," explained Dillon. "One of the reasons we've done so well with this is because we come from a background in fine commercial printing."
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- Companies:
- Applied Graphics
- SBF
- People:
- Dillon
- Grayson
- Scott Mollahan
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