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Address Marketing Issues
"Distributors ask us how to sell commercial printing work and we don't have a magic solution for that," said Kulis. "They have to learn about the product and how it will be used by the customer. Selling to the marketing department is also different from selling to the DP or purchasing agent for business forms. You're relying on personal preferences for what colors should look like. Every job is unique."
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- Companies:
- Victor Printing
- Places:
- Niles, Ill.
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