If the idea of complex computing terrifies you, don't fear. Communicating the printer's concerns to the end-user may be enough.
Giannini believes that distributors should become familiar with the different types of prepress technologies to determine how the end-user prepared the job for the printer.
"The prepress area is where people get hurt a lot," said Giannini. "When we quote on a job, we're very clear on how we expect distributors to supply information. We prefer disks that are prepared in a commonly used format, along with color-separated laser proofs. If a job comes in on a disk that was prepared in a consumer-based desktop program rather than a professional desktop program, it will be considerably more expensive and turnaround time will be extended."
- Companies:
- Victor Printing
- Places:
- Niles, Ill.