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"We fully expect direct mail to play a large part in our growth over the next few years," said Buck. "We have added equipment that allows us to provide short-run digital color with color personalization, short-run imaging and mailing, and plastic card affixing and imaging."
Like Buck, Yost agreed that direct mail has a permanent and promising niche in the business forms industry. "In our opinion, the industry can grow tremendously in the direct mail area. By offering new and alternative designs, distributors can ensure higher response rates for their clients' direct mail projects," he explained. "This is, after all, the primary goal of any direct mail campaign."
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