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When asked if the most recent postal increase affected direct mail sales, Buck said that because Ward/Kraft is fairly new to the market, it was not significantly affected by postal rate increases. "The rate change has had little effect on our direct mail sales, as we are just breaking ground in that area," Buck said. "The effect has also been minimal on our marketing because Ward/Kraft has been a leader in using technology to market its products. Tools such as fax, e-mail and the Internet allow us to be effective and cost efficient."
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