The increased value of the formerly "print-only" project is exponential. A $20,000 newspaper insert, for example, billed with each of the above extras adds another $10,000 to 15,000. Better, the gross margins on the extras are four to six times higher than that of the print. There also is perpetuity in the proposition. Unlimited outbound short-messages may be sent (and billed) for your customers' event invitations, appointment reminders, exclusive offers, transactional statements, loyalty accruals and to distribute discount e-coupons.
- People:
- Vincent Mallardi
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org