By
Vincent Mallardi
, Cmc
and Mba
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Seize the moment before P2M is discovered. 
About the Author:
Vincent Mallardi, CMC, MBA, is the chairman of the Printing Brokerage/Buyers Association International, www.pbba.org. He recently wrote P2M: The Guide to Mobile Marketing, which is available from the association. Or, please text to P2M at 90210.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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