Only printing intermediaries can cash in on this new frontier. Manufacturing printers will pass up P2M (Print-to-Mobile) as another "fad," yes, just like the Internet and personal computing in past decades. Besides, they only care about feeding their presses. That's not the way to do business.
We will share the increased gross margins with our salespeople partners. We could or should even "gain-share" performance results with our clients. The single print job becomes the catalyst for a contactless transaction relationship with the "legs" of unlimited outbound SMSs.
- People:
- Vincent Mallardi
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org