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Sean Norris
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And then there's good old-fashioned patriotism.
A 2007 Gallup poll concluded that 72 percent of Americans pay attention to country of origin when making a purchase, with 60 percent to 70 percent stating they'd buy certain U.S.-made products over less expensive Chinese equivalents. A 2010 survey conducted by Harris Interactive indicated that 61 percent of U.S. adults were more likely to buy a product if it was advertised as "Made in America."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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