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Sean Norris
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"Customer service and accountability will always be the best weapons to combat bottom of the barrel pricing," he remarked. "When an order goes bad, U.S. suppliers need to stand behind their work, and most of them do just that. This is worth more than a few percentage points of gross profit."
Zavadil continued. "On the print side, any pricing advantages we have found by going overseas are usually eaten up in freight costs. U.S. plants are much more accountable and we have more control over our orders when using local vendors," he said. "We pride ourselves on providing top-notch customer service to our clients—it's an extremely important aspect of the whole process." 
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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