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Sean Norris
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Romano concurred. "Automation helps," he noted. "Short runs will always be printed locally and more and more work is now short run."
Still, large orders that don't require short turnaround times might continue to be a problem for U.S. manufacturers, Zavadil said. He explained that in the competitive print and promotional products markets, U.S. suppliers need to find other ways to counterbalance the price advantage of overseas manufacturing.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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