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Maria Raha
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“As mentioned previously, it starts with the data,” he continued, “and through data management and business intelligence advancements, this enhanced information has helped drive dramatic changes in offer and package designs. Technological advancements from prepress to the press room have also been significant. Direct-to-plate [and] ever-changing press functionality and features are just a few of the areas that have greatly affected the direct mail industry.”
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Maria Raha
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