By
Maria Raha
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Monahan went on to suggest the new and old can work for each other. “[Businesses] need to embrace new technologies and channels, not view them as threats,” he said. “What has been great for the direct mail industry is the fact that the emergence of the Internet has actually driven mail volume up. E-commerce alone has had a profound impact on the overall mail stream. For instance, a consumer gets a catalog through the mail and orders some merchandise online. That merchandise is fulfilled through the mail, and so on. Mail and the Internet have formed a perfect marriage.”
0 Comments
View Comments
Maria Raha
Author's page
Related Content
Comments