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Maria Raha
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It’s not simply wired generations who are attentive to direct mail, though. “The Envelope Manufacturers Association Foundation released [2006 survey
results] that revealed 78 percent of Americans preferred to receive bills through the mail, and 75 percent said they were more likely to pay attention to direct mail—which was three times more than unsolicited e-mail, Internet pop-up ads, telemarketing calls, door-to-door marketing or mobile phone messages combined,” stressed Mike Monahan, executive vice president of Pitney Bowes and president of Pitney Bowes Global Mailing Solutions, Stamford, Conn.
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Maria Raha
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