Hartong sees the company’s greatest growth area in managing marketing fulfillment through the entire document life cycle. “This includes design consulting through complete project management and fulfillment,” he said.
As to changing distributor/manufacturer roles within the supply chain, Hartong observed that customers are demanding more value-add services and are not viewing print as a commodity. “It will become more critical in the future for both the distributor and manufacturer to blur this line if they are to meet the customers’ expectations,” he said. “As the market demand and expectations of our customers’ shifts, we will be challenged to have the proper talent and resources. We must continue to develop our current employees and find the right blend of experience and skills. We continue to make this a focus as we move forward.”