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To ensure Paris Business Products keeps producing positive results, Toscani will rely on a proactive marketing strategy. "Our strategy is to partner with the best companies in our target channels by becoming a strategic partner that adds value as opposed to a transactional vendor emphasizing price," he stated.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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