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To put print in the forefront of a digital campaign, BCT began work on incorporating QR code technology into its IT platform more than a year ago. This move creates additional selling opportunities for distributors. "It's an opportunity for our broker distributors to go back to their customers and show them how incorporating QR codes into their printed material will make more effective use of existing digital campaigns and media, such as online training videos or, as an example, ever-changing restaurant menus," Posk stated.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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