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In addition to providing the best envelope and label solutions, the Western States' team often gets involved in training its customers' own sales staffs, enabling them to provide the same expertise to their own end-user customers. A wide range of marketing materials assist this effort.
"One of our most recent offerings is our Sample Book, which incorporates a full educational module for customers, postal information, swatches, templates and other useful information. Our Label Resource Guide has been recently updated and provides a road map for our customers to specify the right label for every application," Lemberger said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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