Standing Their Ground
The top five suppliers refuse to back down from a menacing economy
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He went on to say the strategy for surviving and thriving like Dynamic Print Group is multifaceted. “Most printers want simple things: creative insight, quick response and the most cost-effective approach to their project. ... Printers need to think like marketers and understand the investment our customers have already made in design. ... Successful firms must think out of the box, be trustworthy and reliable, and find ways to expand their portfolio while controlling their technology investments,” McGrath enthused. Hard work is no longer an advantage, but a necessity.
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Maggie Dewitt
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