Standing Their Ground
“Our new building will be 20 percent larger and consume 30 percent less energy. We will continue to specialize in pressure-sensitive label products, as well as other types of narrow web specialty products,” said President Mark S. Lemberger.
He noted growth in the envelope area is coming from value-added products, such as those featuring multiple windows, enhanced color and graphics, environmentally friendly papers and two-way designs, as well as envelopes displaying attention-getting labels. “The eKEY Multimedia mailer—launched a year ago—is doing well, and underscores the consideration of postage cost in disk mailings,” added Lemberger. “Another growth area for us has been direct mail. Our newest equipment and machine modifications have enabled us to add new features to products. These features either increase efficiency in processing, save on postage or add something to grab the attention of the recipient.”