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Pat Friesen
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14. Reply Envelopes: Reply envelopes also play an important role in creating effective direct mail packages. Elements to consider include size, color, pre-filling the return address, providing deadline reminders and using brand-reinforcing graphics. Test postage-paid vs. courtesy reply envelopes. You may be surprised by the results.
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Pat Friesen
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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.
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