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Pat Friesen
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9. Window vs. closed-face: Traditionally, window envelopes were used for business mail while closed face envelopes were thought to look more personal or private, but this trend is changing. Window envelopes can provide a peek at your envelope's contents, no matter what you're selling. They can also reduce addressing costs. Test both to see which works best for your bottom line.
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Pat Friesen
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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.
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