By
Pat Friesen
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
4. Texture: Textured OEs have a tactile advantage because they look and feel different. If you don't have the budget for textured paper stock, use a varnish or printed faux finish.
5. Teaser: Like an email subject line, OE teaser copy is an enticement. Use it to highlight a major benefit, establish a deadline or ask an intriguing question and include the answer inside. Like ad headlines, teasers are something to test.
0 Comments
View Comments
- People:
- Alan Rosenspan
- Pat Friesen
E
Pat Friesen
Author's page
Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.
Related Content
Comments