12+ Tips for Creating Engaging Envelopes
The following is an excerpt from Direct Marketing IQ's report "Design & Formats for Boosting Direct Mail Response," http://bit.ly/designformat.
For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes. If you're an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened. Here are some things to consider: