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Pat Friesen
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11. Corner card/return address: A powerful piece of real estate, the corner card is the small area in the upper left corner of an OE. It's one of the first places the screener's eye goes when deciding whether or not to keep your mail piece (that's because it reveals who sent the mailing). Treat it as an important strategic element.
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Pat Friesen
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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.
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