It’s Evolution, Baby!
Promotional products distributors continue to thrive in this ever-changing, profitable market
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Oftentimes, selling promotional products requires distributors to be “idea sellers” to ensure customer loyalty. If an end-user rejects a distributor’s sales pitch to buy a promotional item, then that potential business relationship is finished. Emmer encourages distributors to ask their clients, “What is your problem? What are you hoping to accomplish?” These seemingly basic questions are often overlooked. He recalled working with Chevrolet on a campaign for its top-end sports car, the
Corvette. Because there were different car dealerships in the marketplace selling Corvettes, Emmer’s customer needed a solution to differentiate itself from the competition.
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