It’s Evolution, Baby!
Promotional products distributors continue to thrive in this ever-changing, profitable market
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Leed’s national sales manager, David Grobisen, elaborated. “With the business-to-business aspect of this industry, our customers have their own customers who they are trying to please. Sometimes, our customers are asked to do the impossible and we have to make it happen for them,” he noted.
Grobisen also encouraged forms distributors to expand their product line to include promotional products. These distributors already have several advantages indicative of success, he said. For instance, forms distributors have an established working relationship with their clients—the only difference being the customer’s brand is promoted differently.
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