It’s Evolution, Baby!
The Rubik’s Cube, another old favorite, recently experienced a resurgence in popularity and was even featured in the 2006 film The Pursuit of Happyness, when the character Chris Gardner (Will Smith) solved the mysterious cube in less than two minutes.
Headquartered in Bridgeport, Conn., Prime Line capitalizes on the nostalgic feel such products give to end-users, but not without making a few alterations to these classics. For instance, Prime Line has expanded the original concept of cushiony stress balls with its Rubik’s Cube stress ball. Other well-received items in this product category are globe stress balls and sports stress balls, and of course, stress balls featuring painted facial expressions (e.g., smiles and frowns). “People want [to associate] an emotion with the product they’re handing out,” said Jeff Lederer, executive vice president.
- Companies:
- Prime Resources