It’s Evolution, Baby!
Promotional products distributors continue to thrive in this ever-changing, profitable market
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Advanced technology influences the direction of the promotional products industry, as well. Lederer sees these developments as major reasons for the industry’s growing respectability. They have made the industry more mainstream, he said. In fact, technology items, such as iPod accessories, are as popular in the promotional products industry as they are in the retail arena, according to Hoylman.
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