Mobile Marketing and You
A bit of advice: Size and complexity matter. A code that is too small or contains too much information may have impaired or zero readability. Be sure to test all your codes first to make sure they are functioning properly.
SMS Marketing
What it is: SMS, or "Short Message Service," marketing is marketing through text messages. Users will see a prompt somewhere, such as "text 'Printers' to 55555 to hear about our new equipment," that when entered into a phone will send an automated return message back. SMS messages can be one-offs, such as the example above, or they can function like e-mail newsletter lists, users opting in to get repeat messages about things like sales, new products or other company news. The use of SMS marketing requires a company to purchase a "short code," or shortened phone number set aside by phone companies for marketing purposes.