Mobile Marketing and You
Mobile sites, Microsites and Apps
What they are: Somewhat unfair to lump together into one category, mobile sites, microsites and apps are similar enough in the sense that they're all platforms for users to interact with a brand in the mobile space. A mobile site is simply a version of a larger site shrunk down and optimized for reading on mobile phones. A microsite is similar to a mobile site, except it's not necessarily a copy of something found on the normal-sized webpage. Small, free-standing webpages, microsites can be anything from a simple online business card to a mobile-only QR code-triggered contest webpage. Apps are more abstract than mobile and micropages, best understood as a programmed game or tool that fills a specific mobile need for your customers. They provide utility beyond what is possible in a website.