Mobile Marketing and You
Understanding
and improving
your marketing
on mobile devices
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How to use it: "SMS is a very personal channel—a business is literally asking permission to send text alerts to a user's mobile device," said Kerley. "There are really two critical pieces here: Whatever communications a business is promoting via SMS must be of high value (be that value an incentive or a new product), and the business must not overload the SMS channel—otherwise, users will quickly opt-out of all SMS alerts, and they'll never subscribe again."
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Michael Cornnell
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