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“Marketers have the opportunity to discard the old-school thinking about coupons and be smarter this time around. There’s no need to send out more mass coupons, such as dog food coupons to households that don’t have pets. Brands should do their homework and send offers relevant to the needs of individual consumers,” Meyers said. “And, consumers should be given more time to redeem coupons – three months is not enough.”
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- People:
- Peter Meyers
- Places:
- Toronto
- United States
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